Monday, February 8, 2010

TMI in the media

Good: http://www.prnewswire.com/news-releases/groundhog-day-in-pa-punxsutawney-phil-predicts-six-more-weeks-of-wintry-weather-83332877.html
This article was well written as it did not include very many adjectives or adverbs; it was right on point.

http://www.prnewswire.com/news-releases/toyota-announces-comprehensive-plan-to-fix-accelerator-pedals-on-recalled-vehicles-and-ensure-customer-safety-83233002.html
A well written statment that covers the W's on our fact sheet. The writer even writes the how which is undoubtedly a question on every mind of the effected Toyota owners.

Bad: http://globenewswire.com/newsroom/news.html?d=183385
This press release was not well written as it used anicdotal information: it was not to the point of what we covered on the fact sheet.

http://globenewswire.com/newsroom/news.html?d=183331
This press release was even more off from the type covered by the fact sheet. I am not sure that a quarterly earnign report needs the why, though I would like to know still.

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