Tuesday, April 27, 2010
Radio Spot
Title: Our Environment
Client/Sponsor: Atmospheric Sciences
Length: 30 seconds
Air Dates: n/a
ANNOUNCER: We’ve all heard it.
VOICE: Those weathāmen are nevā right.
ANNOUNCER: We all know if the cows are kneeling there is a good chance it’s going to rain, but what do they do when it is about to snow?
ANNOUNCER: Of course it’s impossible for a cow to predict the weather.
MUSIC: Rhythmic (Establish, then under)
ANNOUNCER: What is possible is us, learning to better predict for our environment, giving people earlier warning systems for severe weather like thunder storms and blizzards. At Lyndon Atmospheric Sciences, we provide for the future by learning in our environment today. Atmospheric Sciences, more than a classroom.
MUSIC: (Fade, out at :30)
Tuesday, April 20, 2010
Radio Ad.
Title: Future Colleges
Client/Sponsor: Atmospheric Science
Length: 30 seconds
Air Dates: unknown
Known to many in the Atmospheric Science world is a degree program that gives students the opportunity to experience weather as it happens. With top professionals in their individual fields of study, Lyndon Atmospheric Science professors offer a practical approach to an otherwise non-practical education. Lyndon, a Vermont state college. Education that is more than a classroom.
Client/Sponsor: Atmospheric Science
Length: 30 seconds
Air Dates: unknown
Known to many in the Atmospheric Science world is a degree program that gives students the opportunity to experience weather as it happens. With top professionals in their individual fields of study, Lyndon Atmospheric Science professors offer a practical approach to an otherwise non-practical education. Lyndon, a Vermont state college. Education that is more than a classroom.
Old New advertisments
Coca-cola- The old ad. targeted everyone with the unique benefit being that of a taste that all ages like. The picture has a man and his son at a fountain shop getting ready to enjoy a glass, smiling at one another. It also has a cutaway of a woman drinking coca cola. There is a large paragraph describing the benefit.
- The new ad. has targeted no one in particular (it is my guess that they left that up to its placement). Out of the classic bottle, as if it where the drink itself, comes the only wordage, “open happiness”. The unique benefit is summed up in those two words. They use two colours: red and white. Spreading away from the tag-line are old glass bottle tops that are configured as if they where the carbonation rising from the coca-cola.
Cadillac- The old ad. targeted repeat costumers by saying the only rival to a new Cadillac is a vintage one. The unique benefit of this would be that the buyer is assured that the car that he bought will still have worth even after a few years. There isn’t much going on in the picture and again this ad. relies heavily on the descriptive paragraph.
- The new ad. targets a younger audience with its tagline that suggests action, “Life, liberty, and the pursuit”. There is a woman in her early thirty’s walking away from a hot-red Cadillac. The new design of the car is more sporty looking (dew largely in part to Cadillac’s target market passing away, literally they had to go after a new target market).
Old Spice- The old ad. is a painted image of a small set of hands passing a whole box of old spice gifts to a larger hand. In the background is the ocean and in the foreground all the different products old spice offered. There is surprisingly little wordage as the ad. directs you to, “choose the gift that comes through with flying colors…”. The top of the ad. reminds the viewer that fathers day is on the 19th.
- The new ad. is all words with few colours. It targets younger people with the tone of the statement, “We’ve seen you… drowning yourselves with European manfume… roll up your sleeves and get ready for some serious experiencing”. The unique benefit here would be to take an adventure with old spice. This ad is still creative without the graphic because of the size of the words, they are substantial enough to have gotten my attention.
- The new ad. has targeted no one in particular (it is my guess that they left that up to its placement). Out of the classic bottle, as if it where the drink itself, comes the only wordage, “open happiness”. The unique benefit is summed up in those two words. They use two colours: red and white. Spreading away from the tag-line are old glass bottle tops that are configured as if they where the carbonation rising from the coca-cola.
Cadillac- The old ad. targeted repeat costumers by saying the only rival to a new Cadillac is a vintage one. The unique benefit of this would be that the buyer is assured that the car that he bought will still have worth even after a few years. There isn’t much going on in the picture and again this ad. relies heavily on the descriptive paragraph.
- The new ad. targets a younger audience with its tagline that suggests action, “Life, liberty, and the pursuit”. There is a woman in her early thirty’s walking away from a hot-red Cadillac. The new design of the car is more sporty looking (dew largely in part to Cadillac’s target market passing away, literally they had to go after a new target market).
Old Spice- The old ad. is a painted image of a small set of hands passing a whole box of old spice gifts to a larger hand. In the background is the ocean and in the foreground all the different products old spice offered. There is surprisingly little wordage as the ad. directs you to, “choose the gift that comes through with flying colors…”. The top of the ad. reminds the viewer that fathers day is on the 19th.
- The new ad. is all words with few colours. It targets younger people with the tone of the statement, “We’ve seen you… drowning yourselves with European manfume… roll up your sleeves and get ready for some serious experiencing”. The unique benefit here would be to take an adventure with old spice. This ad is still creative without the graphic because of the size of the words, they are substantial enough to have gotten my attention.
Wednesday, March 31, 2010
Good Ads
My three good advertisements convey a clear and decisive message with the visuals and the straight forward wording.
PATRON tequila is a top shelf brand that chooses to lead their ad with their bottle. The bottle is elegant and wrapped with a ribbon and corked. The background matches the clear tequila and is just as elegant. The swing line is a preposition and the tag line says, "simply perfect."
VISA introduces their black card by putting it against a matching black background. The visual says it is only for the grand piano, black limo top echelon. In fact they even tell you that it is not for everyone and it is limited to 1% of U.S. residents.
TOYOTA has an earth friendly ad where the colour of the lettering matches the picture. With compost and recycling pictures on the bottom, it drives the message of a cleaner earth. The tag line is great, right under the TOYOTA it says, "moving forward."
PATRON tequila is a top shelf brand that chooses to lead their ad with their bottle. The bottle is elegant and wrapped with a ribbon and corked. The background matches the clear tequila and is just as elegant. The swing line is a preposition and the tag line says, "simply perfect."
VISA introduces their black card by putting it against a matching black background. The visual says it is only for the grand piano, black limo top echelon. In fact they even tell you that it is not for everyone and it is limited to 1% of U.S. residents.
TOYOTA has an earth friendly ad where the colour of the lettering matches the picture. With compost and recycling pictures on the bottom, it drives the message of a cleaner earth. The tag line is great, right under the TOYOTA it says, "moving forward."
Bad Ads
My first bad advertisment is one that has been posted around the dorms on campus. These red and yellow flyers haven't one single word on them, just red background with yellow scattered strips. No clear message will come from them any time soon.
My second bad advertisment I got out of a investment mag. It has one message at the begining and a lot of gray in the middle, but when you are done reading all that gray, you find out it is an ad for a show on CNN called Vital Signs. Between the swing line at the top and the show in small print at the bottom and the PHILLIPS in the right hand corner, it clearly sends a mixed message.
My second bad advertisment I got out of a investment mag. It has one message at the begining and a lot of gray in the middle, but when you are done reading all that gray, you find out it is an ad for a show on CNN called Vital Signs. Between the swing line at the top and the show in small print at the bottom and the PHILLIPS in the right hand corner, it clearly sends a mixed message.
Tuesday, March 2, 2010
Storm Conference
For Immediate Release
March 2, 2010
How does a student fair when confronting their future? How might a student find allure in their chosen profession?
It is not a secret that students wonder from time to time why it is they are studying what they are studying. With seemingly endless homework, it is easy to loose perspective. Some are more certain than others, and others not certain at all. Taking into consideration that uncertainty, the American Meteorology Society (AMS) Lyndon State College chapter conducts a purely student led conference that attracts students and professionals alike.
The conference is a chance for Atmospheric Science students to both meet professionals in many fields of expertise and also for students to get to know their student counterparts from other schools they would otherwise not meet. Anthony McGee, the AMS president at Lyndon State College, along with other members in the AMS chapter, organized this year’s conference. McGee says, “You have this awesome mix of people who have been in the field for years and students that are just starting out.” This year there are over three hundred people attending the conference appropriately dubbed the Storm Conference. McGee also said, “A lot of the presentations are student presentations”, stressing, “It’s encouraging for students to know that professionals are hearing what they have to say.”
With the mix of students and professionals in one place, there exists a chance to not only learn more about ones chosen profession, but also to connect to others and to keep those connections strong. The head of the National Center for Atmospheric Research, Dr. Roger Wakimoto, will be this year’s key not speaker. Dr. Wakimoto’s speech is expected to be on his personal journey as a Meteorologist.
The students also benefit by getting to hear presentations of current research in different fields. Lyndon State Atmospheric Science student Kyle Blount said, “You get to learn about facets that you didn’t know existed”, also saying, “It definitely helps guide you to what you like to do in Atmospheric Science.”
It is not hard to see that the Storm Conference provides the students the chance to discover themselves within that community. What may be hard to see however is the bond that is created between these students because of events like this one. So how does a student fair when confronting their future? If you are apart of the Storm Conference, I would say pretty well.
March 2, 2010
How does a student fair when confronting their future? How might a student find allure in their chosen profession?
It is not a secret that students wonder from time to time why it is they are studying what they are studying. With seemingly endless homework, it is easy to loose perspective. Some are more certain than others, and others not certain at all. Taking into consideration that uncertainty, the American Meteorology Society (AMS) Lyndon State College chapter conducts a purely student led conference that attracts students and professionals alike.
The conference is a chance for Atmospheric Science students to both meet professionals in many fields of expertise and also for students to get to know their student counterparts from other schools they would otherwise not meet. Anthony McGee, the AMS president at Lyndon State College, along with other members in the AMS chapter, organized this year’s conference. McGee says, “You have this awesome mix of people who have been in the field for years and students that are just starting out.” This year there are over three hundred people attending the conference appropriately dubbed the Storm Conference. McGee also said, “A lot of the presentations are student presentations”, stressing, “It’s encouraging for students to know that professionals are hearing what they have to say.”
With the mix of students and professionals in one place, there exists a chance to not only learn more about ones chosen profession, but also to connect to others and to keep those connections strong. The head of the National Center for Atmospheric Research, Dr. Roger Wakimoto, will be this year’s key not speaker. Dr. Wakimoto’s speech is expected to be on his personal journey as a Meteorologist.
The students also benefit by getting to hear presentations of current research in different fields. Lyndon State Atmospheric Science student Kyle Blount said, “You get to learn about facets that you didn’t know existed”, also saying, “It definitely helps guide you to what you like to do in Atmospheric Science.”
It is not hard to see that the Storm Conference provides the students the chance to discover themselves within that community. What may be hard to see however is the bond that is created between these students because of events like this one. So how does a student fair when confronting their future? If you are apart of the Storm Conference, I would say pretty well.
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