My three good advertisements convey a clear and decisive message with the visuals and the straight forward wording.
PATRON tequila is a top shelf brand that chooses to lead their ad with their bottle. The bottle is elegant and wrapped with a ribbon and corked. The background matches the clear tequila and is just as elegant. The swing line is a preposition and the tag line says, "simply perfect."
VISA introduces their black card by putting it against a matching black background. The visual says it is only for the grand piano, black limo top echelon. In fact they even tell you that it is not for everyone and it is limited to 1% of U.S. residents.
TOYOTA has an earth friendly ad where the colour of the lettering matches the picture. With compost and recycling pictures on the bottom, it drives the message of a cleaner earth. The tag line is great, right under the TOYOTA it says, "moving forward."
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